14 March 2018

Dunia Group appoints Chris de Bruin as CEO, Business Chief ME

UAE’s Dunia Group has appointed Chris de Bruin as Chief Executive Officer following the retirement of Rajeev Kakar.

Chris de Bruin has over 20 years of experience in financial services, including senior roles at Standard Chartered Bank. He joins Dunia Group from Zafin Labs, where he was responsible for the banking software company’s digital platform and technology.

Chris, who rose through Standard Chartered to become the bank’s global head of retail products and digital, said he believes that the Dunia Group has significant potential to continue its rapid growth.

Dunia Group, comprises Dunia Finance LLC (Dunia), a leading financial services company in the UAE, and Dunia Services FZ LLC, a BPO/KPO company.

As at the end of 2017, Dunia Group had 293,500 customers, an increase of 15% from 2016. The company offers a full-function product range, including secured and unsecured loans, credit cards, financial planning services, deposits, financial guarantees and payroll processing for non-individual customers.

Mr de Bruin said: “I believe that a nimble, and young company such as dunia has a tremendous opportunity to leap ahead of traditional financial services companies, using technology and a culture of excellent customer service to quickly innovate and grow. Dunia has established an impressive footprint across the UAE and, moving forward, the company will now focus on how we deploy data and technology to keep our products and services at the forefront of the industry, reaching more customers while optimising risk management.”

Salem Rashid Al Noaimi, Chairman of Dunia Group said: “I would like to express my thanks and appreciation to Rajeev Kakar for the dedication and talent he deployed in building Dunia Group into the business it is today, and I am certain Chris de Bruin will build on that success. Chris has a highly entrepreneurial mindset and brings extensive experience in financial services. The board and I look forward to working closely with him and the senior management team to develop the company further and solidify its position as a true leader in the industry.”